Where buyers are
Every place a buyer leaves a trace before they go looking: what to read there, what it costs, what it is worth, and how to do it by hand or with Sluice.
App Store reviews as a lead source for app makers
How to use competitors' App Store reviews to find leads and messaging: reading complaints, nickname limits, Apple's reply rules, and when it is worth it.
Prospecting a competitor's Capterra reviews
How to find leads in competitors' Capterra reviews: length of use, alternatives considered, switched from, what reviewers show, and how to write to them.
Job postings as a buying signal: selling to companies that are hiring
How to use job postings as leads: what a role reveals about budget, timing and tools, which postings matter, who to contact, and where the signal misleads.
Facebook groups and pages for local and small-business leads
How to find leads on Facebook: local and trade groups, recommendation posts, what a profile shows, Meta's rules on automated collection, and group etiquette.
Turning G2 reviewers into leads
How to find leads in competitors' G2 reviews: which reviewers to target, reading the cons, what G2 shows about a reviewer, anonymity, and honest limits.
Google advertisers: finding companies that already spend on growth
How to find companies advertising on Google by keyword and place, check their ads in the Ads Transparency Center, and reach the person who owns the budget.
Mining Google Play reviews of competing apps
How to find leads and switching signals in competitors' Google Play reviews: unanswered complaints, update breakages, Google's reply policy, and limits.
Instagram lead generation through place hashtags and comments
How to find leads on Instagram: place hashtags, business profiles, what a bio tells you, Instagram's rules on automated collection, and who it suits.
Job changes: following good-fit people to their next company
How to use job changes as a buying signal: who to track, when to reach out after a move, what to say, what goes wrong, and how monthly re-reads work.
LinkedIn post engagers as a lead source
How to turn LinkedIn post likes and comments into leads: which posts to mine, what you learn per person, LinkedIn's invitation limits and automation rules.
Local business listings as a lead list: trade, town and the gaps
How to build lead lists from local business listings by trade and town, read the gaps (no website, few reviews), and contact sole traders within the rules.
Finding buyers in Reddit threads
How to find leads on Reddit by hand: buying-signal phrases, subreddit rules on promotion, what you can learn about a poster, and realistic hit rates.
TikTok comments as a lead source
How to find leads in TikTok comments: who buys there, comment phrases that signal a need, what a profile reveals, TikTok's terms, and where it falls short.
Using Trustpilot reviews to find switching customers
How to find leads in Trustpilot reviews of competitors: separating business customers from consumers, reading complaints, Trustpilot's rules, and limits.
Is Twitch worth it for lead generation?
An honest guide to finding leads on Twitch: the narrow markets it suits (gaming, streaming tools, esports, creators), signals, rules, and when to skip it.
Which companies visit your website? What IP lookup can and cannot tell you
How website visitor identification works, why it only sees companies that own their network, what registry data shows, and how to act on a company visit.
Prospecting on X (Twitter) from complaints and questions
How to find leads on X (Twitter): search operators, complaint and question phrases, what a profile tells you, X's automation rules, and why speed matters.
YouTube commenters as prospects
How to find leads in YouTube comments: which videos attract buyers, comment phrases that show intent, YouTube's spam rules, and what a channel tells you.